EAAST'S HISTORY
Discover the Meaning of EAAST
EAAST 7's isn’t just a rugby tournament; it’s a mission to put on display examples of endurance, teamwork, and the powerful stories that unite people across borders. The name EAAST, chosen by former All Blacks 7's player Teddy Stanaway, stands for "Endure, Advance, Achieve, Succeed, Toa"—a message inspired by the New Zealand Māori pioneer battalion, who left behind this powerful legacy in France after WWI.
When you step into the world of EAAST, you're not just experiencing elite rugby; you’re tapping into a deep connection between New Zealand and France, woven through history and sport. The camaraderie and combat you’ll see on the pitch reflect the grit and spirit needed to overcome any challenge—whether in a rugby match or life itself.
TOA - a Māori word that encompasses many of the values we represent in rugby and 7-a-side rugby. Courage, bravery, champion, winner, expert.
“Kia Kaha, Kia Toa”
Stay strong, stay victorious.
Elite Level Games
The EAAST Mission
EAAST aims to bring together the most top international rugby sevens teams in one tournament series outside the professional circuit. This provides teams with a unique opportunity to prepare for the Olympic Games and professional competition. Spectators will connect with world-class athletes pushing their limits, offering a rare chance to experience Olympic-level intensity right in their community.
Community Rugby Development
EAAST is committed to fostering rugby growth at the grassroots level by sponsoring community rugby, hosting youth development tournaments, and giving local teams the chance to compete against international stars.
Cultural Exchange and Unique Atmosphere
EAAST isn't just about the games—it's a celebration of global cultures coming together. The festival atmosphere, international talent, and local flavor combine to create a one-of-a-kind experience, blending elite sports with a vibrant, community-driven event.
International Level Event
Worldwide Broadcast
As an athlete you need to be GREAT at dealing with pressure, making sure the event is broadcast to thousands of fans from around the globe professional broadcast team, not only brings the fast-paced, high-energy action straight to your screen but adds another element of pressure the athletes must prepare for.
Elite Level Officiating
The games are officiated by world-class referees, ensuring that each match meets the highest standards of rugby sevens. The result is intense, skillful competition that prepares the athletes for international competition while also producing the best rugby for everyone to enjoy.
Community Involvement
EAAST 7's isn’t just about the games—it’s about giving back to the community. Throughout the tournament week, players and teams will actively engage with the community through local events, coaching clinics, and cultural exchanges.
Leaving a Legacy
Inspiring the Community
During the 2024 tournament week, 300 local children had the unique opportunity to participate in training sessions led by international teams. EAAST also hosted the regional youth finals, where 350 young players competed on nearby fields, making it a week of unforgettable rugby moments for the next generation.
Strengthening the Future of Rugby
At EAAST 2024, the New Zealand Rugby Union led an exclusive coaching clinic that brought together local and visiting coaches, sharing elite-level expertise. The knowledge and connections forged during this clinic will leave a lasting legacy in the community, shaping the future of rugby for generations to come.
Bridging the Gap
EAAST brings the excitement of professional rugby to local communities, creating a unique connection between amateur clubs and the international stage. By partnering with local rugby clubs, we offer the rare chance to host elite matches right in the heart of town, delivering unforgettable moments and inspiring the next generation of rugby talent.
